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How Do I Set Up Google Search Console In GA4?

How Do I Set Up Google Search Console In GA4

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Connecting Google Search Console (GSC) to Google Analytics 4 (GA4) is crucial for gaining insights into how your website performs in Google Search and understanding user behavior once visitors arrive on your site. Here’s a step-by-step guide on how to connect these two essential tools:

Step 1: Sign in to Google Search Console

Go to the Google Search Console website.

Sign in with your Google account. Make sure you’re using the same Google account that has access to your website’s property in Google Analytics.

Step 2: Add Your Website Property to Google Search Console (If Not Already Added)

If your website property isn’t already added to Google Search Console, click the “Add Property” button.

Make sure you use the “Domain” property type. Enter your website’s domain in the provided field and click “Continue.”

Follow the verification process to prove ownership of your website. You’ll need to add a DNS record to your domain name. You may need to make this request from whoever manages your website (or more specifically, your DNS records). Once verified, your property will be added.

Step 3: Sign in to Google Analytics 4

Before you start this step, make sure you have a GA4 property set up that is connected to your website, you are an admin in this GA4 property and are a verified owner in your Google Search Console property with “edit” permission.

Go to your Google Analytics 4 account, and make sure you are signed in with the same Google account used for Google Search Console.

Step 4: Connect Google Analytics 4 to Google Search Console

In the Google Analytics dashboard, select the GA4 property you want to link with the Google Search Console.

In the left-hand menu, click on “Admin”.

Under the “Property” column, click on “Search Console Links” which can be found in the Product Links section.

Please note, If you haven’t set up a data stream yet, you’ll need to do so first before proceeding.

Click on the blue “Link” button, which will open a configuration screen with the next steps.

Click on the “Choose accounts” button, which will open the list of accounts you can add to GA4 accounts.

Choose the correct account and hit the blue “Confirm” button.

Click the blue “Next” button.

Under Select Web Stream, click the blue “Select” text, and choose the proper data stream.

Click “Next”. (Almost done with this step!)

You’ll then be shown information for you to “Review and submit”. You can go back by clicking “Previous” if needed. If not, you can confirm the link by clicking the blue “Submit” button.

Step 5: Verify the Connection

To verify the connection, go back to the Google Search Console.

Click on “Settings” on the left menu near the button.

Under “General settings” you should see a section called “Associations” that should now show “Google Analytics”.

If you see your GA4 account in this section, you’re good to go!

Step 6: Explore the Combined Data

You can now access GSC data directly from your GA4 property by navigating to the “Reports” section in GA4 and selecting “Library”. You can click “Create new report” and “Create detailed report” to find the available Search Console templates.

With Google Search Console connected to Google Analytics 4, you can explore a wealth of data related to your website’s performance in Google Search including click-through rates, impressions, and keyword rankings, all within the context of your GA4 reports. This combined data will help you make more informed decisions to improve your website’s performance and SEO strategy.

That’s it! You’ve successfully connected Google Search Console to Google Analytics 4, enabling you to gain deeper insights into how users find and interact with your website through Google Search.

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