Beginner's Guide to SEO

Created for Small Business

Introduction

Welcome to your SEO learning guide! 

This guide is pointed toward all you small business owners out there that want to learn enough about SEO to be dangerous. We’ll cover the basics of how SEO works, what you need to do to get started, and how to track your results! 

Search Engine Optimization is constantly changing and is something that you need to stay up to date on in order to make sure you’re getting the results you want.

Take what you learn in this guide today, and with actual practice, you’ll be on your way to becoming an efficient SEO! 

Quick note: While you read through The Beginners Guide to SEO, we’ll only actually talk about Google and not other search engines like Bing or Yahoo. 

What Will This SEO Guide Cover? 

I’d be lying if I said this is going to be a quick 5-minute read, and I’d also be lying if I said learning the basics of SEO was easy. but if you’re serious about improving search traffic to your website with SEO, it’s worth it tor take the time to learn it. Here’s what this guide will cover:

Chapter 1: What is SEO and How Does it Work?

Why you should care about SEO as a small business

Before we dive into specific strategies, let’s talk about what SEO is and why you should care about one of the oldest forms of digital marketing.

Chapter 2: Keyword Research

What is your target market searching for?

One of the most basic, but important parts of SEO. This is where you set yourself up for success and figure out what you want to be found for.

Chapter 3: On-Page SEO

There’s a human behind every search

Implementing what you discovered during your keyword research phase to get the most exposure possible for your keywords, and then how to turn this new traffic into business.

Chapter 4: Link Building

Let the fun begin!

Now that you have everything in place, it’s time to focus on getting your content in the hands of people who can help you expand even further.

Chapter 5: Local SEO

“Hey Google, I need a haircut”

When you’re a local business, there are a lot of extra steps you need to make sure you take to get found online.

Chapter 6: Tracking & Analytics

Is it working?

Making sure you track your SEO work and can point back to what is and what is not working is one of the biggest keys to SEO and being able to repeat successes.

Chapter 7: The SEO Glossary

Understand the key terms

Learning anything new comes with learning the language that comes along with it. We’ll refer to this glossary throughout this guide to make sure you’re on the same page.

Do I need to read this entire guide?

If you are actually serious about learning SEO and how to gain traffic to your small business organically, we recommend reading the Beginners Guide to SEO front-to-back. We’ve done our best to keep the guide as to-the-point and as simple as possible, while still making sure you’ll get the information you need to SEO better.

Make sure to go at your pace. We’ve broken it down into multiple chapters so you can read one a day, or whatever works for you.

Alright, are you ready? You’re about to dive into an awesome field and take some big steps in improving your business’ online presence.

Let’s get to it! Here’s Chapter 1: What is SEO and How Does it Work?

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