Why You Shouldn’t Give Up On Social Media Marketing
Written by Eric Hess
“Social Media doesn’t work for my business.”
If you’ve ever said that sentence before, and you’ve made it to this blog, congratulations. You’ve taken the first step in improving your business.
Maybe you’ve had a bad experience with an intern that you’ve brought on to help with social media. Maybe you’ve had a bad experience with a marketing agency. Whatever it is that made you get a sour taste in your mouth whenever you think about social media for your business, let it go.. At least for the next 5 minutes while you read this blog.
You might be thinking to yourself, “Well, of course, you’d say that. You’re a marketing agency. You want my business”.
I’d be lying if I said that there wasn’t some truth to that, but what I’m proposing in this post is the opposite. I want you to do your social media marketing all on your own.
I want you to actually give it a shot, so you can see yourself the insane positive impact social media can and will have for your business.
I want you to do your own social media, so you can understand how big of an impact these metrics and jargon we tell you truly have.
I want you to give your all on a social media marketing campaign so that you can see that a good social media strategy doesn’t need to be crazy complex.
Well, I suppose with the blog title being why you shouldn’t give up on social media marketing, I should probably answer why.
You’re able to really tell your story and what your business is all about on social media. Everything you post doesn’t have to, and definitely shouldn’t be, telling your followers why they should buy from you, or promoting the product/service you have to offer. Social media is meant to be just that, social.
While we want branding to be your main focus, we aren’t so naive as to think that you ultimately don’t want sales. I mean, you have mouths to feed, right? This is where a lot of people seem to give up on social media – When they don’t see tons of leads coming directly from social media. So WHY aren’t you seeing all those leads right away?
- Organic traffic is dead. If you want to grow your audience and reach new potential clients, you have to put some money behind paid social ads. Even $5 can get you in front of hundreds of targeted Facebook users.
- This takes time. Building a community of people and building trust in your brand doesn’t happen overnight. We like to compare this process directly to sales. When you try and make a sale with a new business or person, do you contact them over and over to just tell them they should buy from you? We hope not. You probably will be reaching out to them, and attempting to build a long-term relationship. Giving them informative information and educating them to make the right decision for them. Sorry to break it to you, but this isn’t Wolf of Wall Street.
- Creating an ecosystem. A big part of what makes social media successful is the ability to tie it together with your other marketing, branding, and sales efforts. Social media fits like a glove with all of this when done correctly. On your website, you can add code (Facebook Pixel) to serve up ads on social media to only people that have been to certain parts of your website or your website as a whole. This is only one way to tie in other marketing efforts to your social media marketing.
Facebook, in particular, has become a local search engine powerhouse for businesses of all sizes. 68% of all Americans are using Facebook, and over 600 million users visit business pages every single day. A large majority of those 600 million are finding businesses by using Facebook’s search engine. What’s most important about these stats is that local businesses on Facebook are ranked based on things like how active they are, how well the content they’re posting on Facebook resonates with their audience and the reviews they have on Facebook.
Something else to note about Local SEO is that your social media pages also impact how well you rank on Google.
Online reviews are huge. 86% of consumers read online reviews for local businesses. People trust online reviews. They trust them because they’re not easy to get, and it’s way more common for someone to leave a review when they’ve had a bad experience than a good one. So when your business has a high ranking, not only will Facebook give you a better ranking on searches, but people will have an easier time trusting your business.
Hopefully, you made it down to this part of this blog and I was able to convince you that you should believe in social media for your business. So what’s next? To set yourself up for success, the short answer is that it’s time to create a social media strategy and stick to it.
When it comes to creating a social media strategy for us at SocialSurge, the steps we take are:
- Building an Ideal Customer Profile
- Creating Your Content Strategy
- Developing Your Social Strategy
- Paid Advertising
And I won’t lie, there’s more to it than just that, but I won’t leave you high and dry. What we’ve done is created a guide to help you out here, and since you’ve made it this far we want to give you this guide for free. We don’t even want your email.
Just let us know if you have any questions while you’re going through it! Good luck! 🙂