If you’re reading this, you’re probably a die-hard ‘The Bachelor’ or ‘The Bachelorette’ fan, like myself. If you’re as dedicated as anyone else in (I hate to say it) Bachelor Nation, you know the ins and outs of the seasons, previous contestants, previous stars of the show, and what it all takes to go far. And if you’re in social media marketing, you could say the same thing (other than the involvement of contestants).
But You’re probably wondering, “What do either social media marketing and The Bachelor/ette have to do with each other, Maddie?”
Well… The Bachelor/The Bachelorette and social media marketing are almost one and the same. I know it doesn’t make much sense now, but keep reading and it’ll come full circle.
There are a lot of “options” to choose from
The Bachelor/ette
The seasons start out with about 30 people. Did you read that correctly? 30 PEOPLE! With that, there are so many different men/women to meet and pursue. These different men/women are all their own person, with their different strengths, and some weaknesses. The Bachelor/ette’s are on a quest, dating multiple people, dealing with what seems like never-ending heartbreak, but eventually, and ideally, will find ‘the one’ come the end of the season. It takes a bit to figure out who that person is, but it’s worth it!
Social Media Marketing
There are so many different social media scheduling platforms out there. It’s hard to know which one you want to go with and which one will suit your business’ needs best. Some have amazing features, such as sending content to clients, accuracy for reporting for analytics, integrations with social platforms, that others don’t. You’ll likely have to ‘date’ and ‘break up’ with a few different platforms before you truly find ‘the one.’
First Impressions Matter
The Bachelor/ette
We all know the importance of first impressions on the opening episode. Every contestant does something to make them stand out and catch the Bachelor/ette’s eye and get that First Impression Rose! The contestant who makes the best first impression on the Bachelor/ette receives the first rose of the evening. Rumor has it that the person who receives that rose usually goes far into the season.
Social Media Marketing
When you’re marketing for your business or a client’s business, you know that making a good impression on a new user is key! If someone comes across your content for the first time and it’s poor quality, doesn’t make sense, has multiple grammatical errors, or has a bad supporting photo, they’re likely to ignore it the next time they see it. Start off STRONG with a good first impression, whether that be organically or through ads. Just remember, someone could be viewing your content for the first time at ANY time.
You have to be real
The Bachelor/ette
You’ve seen people be disingenuous on the show and you’ve seen people lie. You know it once you see it, and you know it’s beyond cringe-worthy. Those are the folks who generally get sent home because as we all know, they’re not there for the right reasons. The contestants who are real, genuine, and authentic, are the ones who get what they are looking for- love!
Social Media Marketing
The same applies here. Content that is disingenuous, fake, and appears to be trying maybe a liiiitttle too hard will not get you far. Your audience wants to see real, genuine content. Cater to what your audience wants to see! Do that, and you will get what you want out of your social media goals!
Create evergreen content
The Bachelor/ette
The Bachelor franchise has truly mastered the evergreen concept. Season after season, they’ve re-used a contestant from the previous season to be the next Bachelor or Bachelorette (besides Matt James’ season, which no one cared about because no one knew him). Viewers of the show love the concept because they feel as if they already know that person. They also have previous contestants or winners of the show re-appear on other shows, like Bachelor in Paradise or popping up as hosts or special guests.
Social Media Marketing
Repurposing content that performed well in the past is one of the best strategies you can use for your business’ social media strategy. Why make your brain work more than it needs to? The content did well for a reason. Recycle that content maybe once or twice more throughout the year. Adjust as necessary and keep making it better as you go!
Whether you’re a potential future Bachelor/ette contestant or a social media marketer, there’s one main goal in mind! If you’re a future contestant, you’re looking to fall in love and it’s as simple as that. If you’re the latter, you’re either trying to garner brand awareness or get visitors to take some sort of action, like purchasing your goods or service. Either way, work hard and you’ll achieve your goal!