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What Should You Include On Your Website?

what should you include on your website

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So you’ve created a business and you’re thinking about making a website for it. Here are some tips and tricks for creating an awesome website. There are many different elements that can be included on a website, and the specific elements will depend on the purpose and target audience of the site. Some common elements that you may want to include on your website are as follows:

What To Include On Your Website

Keep it easy to read

Remember to keep your site easy to read with short paragraphs and sentences. Use easy-to-read typography and font sizes. Structure your sections with bigger font headers and smaller text paragraphs to distinguish between topics and details. You can make your website fun by using images instead of text to make the page more appealing.

Also, don’t be afraid to leave a little white space on your page. Leaving some white space will give your text and images some room to breathe. 

Clear and easy-to-use navigation 

A clear and easy-to-use navigation menu is essential for helping visitors find what they are looking for on your site. The navigation menu is an important element of website design, as it helps users to find the content they are looking for and navigate the website more efficiently. 

A well-designed navigation menu should be intuitive and easy to use and should clearly indicate the organization and hierarchy of the website’s content. In addition to helping users navigate the website, the navigation menu can also be used to improve the user experience by making it easier for users to find the content they are interested in and by providing a consistent structure for the website’s content. It can also help to improve the website’s search engine optimization (SEO) by making it easier for search engines to crawl and index the website’s content.

Well-thought-out content 

The content of your website should be well-written and relevant to your target audience. This could include text, images, videos, or other media. Make sure your content is relevant to your target audience by tailoring it to the specific needs and interests of your target audience. Use clear and concise language and make sure your content is easy to understand and free of jargon. 

Include images or other visual elements which can help make your content more appealing and engaging. Using headings and subheadings to break up your content can help make your content easier to scan and understand. Keep your content up to date and keep it fresh and relevant. Use formatting to make your content easier to read with bullet points, bold text, and other formatting techniques to make your content easier to read and understand. Proofread your content to ensure that it is free of errors and typos. 

Remember, the most important thing is to provide valuable and useful content that will be of interest to your target audience. This will help keep visitors coming back to your site and can help build trust and credibility.

Social media links 

If you have social media accounts, it can be helpful to include links to them on your website so that visitors can follow you and stay updated on your latest news and updates. 

Social media links on a website are links that allow users to access the website’s social media profiles or pages on various social media platforms. These links are often located in the header or footer of a website and may be displayed as icons or buttons. By clicking on a social media link, users can be taken directly to the website’s profile or page on the corresponding social media platform. 

From there, they can follow the website, like or share its content, or engage with the website in other ways. Including social media links on a website can be a useful way for a website owner to promote its presence on social media and encourage users to follow or interact with the website on those platforms. It can also help to drive traffic to the website, as users who follow the website on social media may be more likely to visit the website and engage with its content. 

In addition to promoting the website’s social media presence, social media links can also be used to improve the user experience by providing users with an easy way to stay up to date with the latest content from the website and to engage with the website in a more interactive way.

Search function

Similar to an easy-to-use navigation, a search function can be helpful for visitors who are looking for specific information on your website. A search function on a website allows users to search for specific content or information on the website by entering a keyword or phrase into a search box. When the user submits the search, the website’s search function will return a list of results that match the keyword or phrase. 

Search functions are often located at the top of a website’s homepage, and may also be available on other pages of the website. Some websites also have advanced search options that allow users to refine their search by using additional criteria such as date range, file type, or location. The search function on a website can be powered by a search engine, which is a piece of software that indexes the content on the website and stores it in a database. When a user performs a search, the search engine retrieves the relevant content from the database and displays it in the search results. 

In addition to helping users find specific content on a website, a search function can also be used to improve the user experience by making it easier for users to navigate the website and find the information they are looking for. It can also help website owners understand what their users are interested in and what types of content they are searching for, which can be useful for improving the website’s content and design.

Alright, now that we’ve discussed some of the common elements that should be included on your site, let’s move on to which pages you can include. The following are a few types of pages to include on your next website:

What Pages To Include On Your Website

Home Page

The home page of a website is important because it is typically the first page that visitors will see when they arrive at the site. It serves as an introduction to the business or organization and can help to set the tone and establish the overall look and feel of the site.

The home page should be well-designed and easy to navigate, with clear calls to action that encourage visitors to explore the rest of the site. It should also provide an overview of the business or organization and highlight the most important information and features of the site.

In addition, the home page should be optimized for search engines, so that it can be easily found by people searching for the business or related topics. This can be achieved through the use of relevant keywords and high-quality content.

Overall, the home page is a crucial element of a website and plays a key role in attracting and retaining visitors. Visual elements can help make your homepage more appealing and engaging so make sure to include those elements to really make your site pop.

About Page

An about page on a website is important because it provides information about the business or organization to website visitors. It can include information about the company’s history, mission, values, and products or services. This information can help visitors understand more about the company and its purpose and can help to build trust and credibility with potential customers or clients.

An about page can also be a great opportunity for a business to showcase its unique qualities and differentiate itself from competitors. It can be used to highlight the company’s strengths, expertise, and accomplishments, and can help to establish the company as a thought leader in its industry. In addition, an About page can serve as a platform for businesses to connect with their audience and share their story. It can be a place where businesses can share their values, culture, and personality, and can help to create a sense of community and connection with visitors.

Overall, an about page is an important part of a company’s online presence and can help to establish trust, credibility, and a connection with website visitors.

Contact page 

It’s important to make it easy for visitors to get in touch with you. This could include a contact form, email address, or phone number. Just like your About page, your contact page is an essential website page that makes it easy for people to contact you. 

Important things to add to your contact page are for customers to reach you are a form, email, phone number or social media links. It’s always a good idea to share your contact details nevertheless. A website that’s lacking an email or phone number can cause suspicion, which hurts your credibility.

Legal (Privacy) Page

Depending on the nature of your website, you may need to include legal information such as a privacy policy or terms of use. The legal page on a website is typically used to provide information about the terms and conditions that apply to the use of the website, as well as to disclose any legal or regulatory information that may be required by law. 

It is important to note that the specific legal requirements for a website can vary depending on the jurisdiction in which the website is located and the type of content it contains. It is always a good idea to consult with a qualified attorney to ensure that your website’s legal page is complete and accurate. Depending on the nature of the website and the jurisdiction in which it operates, the legal page may include some or all of the following elements:

  • Copyright notice: A statement indicating who owns the copyright to the content on the website and how it can be used.
  • Trademarks: A list of any trademarks or service marks used on the website, along with information about how they can be used.
  • Privacy policy: A statement outlining how the website collects, uses, and protects personal information.
  • Disclaimer: A disclaimer of liability indicating that the website is not responsible for any errors or omissions in the content, or for any actions taken based on the information provided.
  • Terms of use: A set of rules that govern the use of the website, including any restrictions on the use of the website and any rights that the website owner reserves.
  • Governing law: A statement indicating which jurisdiction’s laws will apply to any disputes arising from the use of the website.
  • Contact information: Contact details for the website owner or operator, including an email address or phone number.

Blog or news page

If you regularly publish new content, you may want to include a blog or news section on your website. A blog can be a great way to engage with your audience and provide valuable and interesting content for your website. Choose a specific topic or focus where your blog has a clear focus or theme, and most of your posts should be related to that theme. 

A blog is a more personal and informal platform, so you can use a more conversational tone than you might use on other parts of your website. Engage with your readers and encourage comments and respond to them in a timely manner. This can help create a sense of community and encourage readers to come back to your blog. Promote your blog using social media and other marketing channels to promote your blog and drive traffic to your website.

Testimonials or reviews page

Including testimonials or reviews from satisfied customers can help build trust and credibility for your website. Testimonials can be an effective way to build trust and credibility for your website. When potential customers visit your site, they are often looking for information and evidence that your products or services are of high quality and can meet their needs. Testimonials from satisfied customers can provide this kind of evidence and can be a powerful marketing tool. 

Here are some specific ways in which testimonials can be helpful on a website:

  • Testimonials provide social proof: When visitors see that other people have had positive experiences with your products or services, they are more likely to believe that they will have a positive experience as well. 
  • Testimonials can help overcome objections: If potential customers have doubts or concerns about your products or services, testimonials from satisfied customers can help alleviate those concerns and persuade them to take action. 
  • Testimonials can help build trust and credibility: When visitors see that other people have had positive experiences with your products or services, it can help build trust and credibility for your business. 
  • Testimonials can help increase conversions: By providing social proof and helping to overcome objections, testimonials can help increase conversions and sales on your website. 

In general, it’s a good idea to include a variety of testimonials on your website, from a range of different customers and industries. This can help create a more well-rounded and credible picture of your business.

To recap, there are a lot of different elements and pages you can include on your website. Just remember to be authentic and make it yours. You can always add more pages as time goes on. Remember, the most important thing is to provide valuable and interesting content that will be of interest to your target audience. This will help keep visitors coming back to your site and can help build trust and credibility. 

When it comes to creating content for your website there are two types of people to keep in mind; some people are interested in just reading the headlines and others are interested in reading all the details. Think of your website as a book and create a well-thought-out layout with clear goals for each page and section. Draw the reader in so they’ll want to learn more and make sure there’s enough information on your website to answer their questions. 

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