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B2B Social Media Marketing Guide: Strategies for Success

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Welcome to the B2B Guide to Social Media Marketing!

If you’re a B2B customer looking to leverage social media for your business, you’re in the right place. In this guide, we’ll break down the essential steps to crafting a successful social media strategy tailored to your B2B needs. Let’s dive in!

social media ecosystem

We think of this strategy kind of like an ecosystem. Each part of this system is important on its own, but without the other pieces, you won’t be nearly as effective as you should be. We will be covering each part of the ecosystem in this post. Keep this image in mind as you read on.

Without further ado… Let’s get into it!

Crafting Compelling Content

Quality content is the bedrock of any successful social media strategy. As a B2B company, you might think your industry lacks excitement, but plenty of engaging content exists to share. Here are some content ideas to kickstart your strategy:

  • Case Studies: Showcase successful projects or collaborations with clients. Highlight the challenges faced, solutions implemented, and outcomes achieved.
  • Thought Leadership Articles: Share industry insights, trends, and analyses to position your company as a thought leader in your field.
  • Behind-the-Scenes: Offer glimpses into your company culture, team members, and workspace. Humanize your brand and build trust with your audience.
  • Client Testimonials: Feature testimonials or reviews from satisfied clients. Authentic feedback builds credibility and attracts new business.

Creating Your Social Media Strategy

What Social Media Platforms Should B2B Companies Use?

  • LinkedIn: As the premier professional networking platform, LinkedIn is essential for B2B marketing. Share industry insights, company updates, and thought leadership content to engage your target audience.
  • Instagram: Utilize Instagram’s visual-centric platform to showcase behind-the-scenes moments, client testimonials, and thought leadership content through visually appealing posts and engaging stories.
  • Twitter: Use Twitter to share real-time updates, industry news, and engage in conversations with industry peers and potential clients.
  • YouTube: Video content is increasingly popular in the B2B space. Create informative videos, product demonstrations, or tutorials to showcase your expertise and attract leads.

Consistency is Key

Consistency is crucial to social media success. ​​Let’s start with how many days per week you should post. Of course, we would love for you to post as many days as humanly possible, but we also understand that you likely have a lot of other responsibilities. So, what should you aim for? One word. CONSISTENCY. Develop a content calendar and posting schedule to ensure regular updates and maintain audience engagement.

The definition for consistency

Being inconsistent is the number one reason why people fail at social media. Businesses will post one week and take the rest of the month off and wonder why their social media strategy didn’t go as planned. So, in the beginning, focus more on consistency and less on a specific number of posts per week.

When and how often should a B2B company post on social media?

Once you have outgrown the “just be consistent” phase, it is time to move into it and strategize the best times and days to post for your audience.

As you can see below, both Facebook and Instagram have free analytics to show you exactly when your followers and people who would be interested in your business are online. In these examples, you see that these pages’ Facebook followers are typically online around 9 AM and 7 PM and on Instagram between 12 PM and 6 PM. Facebook even shows that Sunday, Monday, and Friday might be the best day. These are the times and days of the week that you should post. This data can be updated daily so make sure you are looking at it often!

When should you post on social media

This is going to look a little different for every business depending on what your market is, which is why it is so important to base your decisions on YOUR data and not someone else’s.

The Importance of Paid Advertising

Paid advertising can amplify your reach and generate leads for your B2B business. Consider using META, LinkedIn ads, or sponsored content to target specific industries, job titles, or locations. Remember to always set clear objectives and target parameters for your ads to make sure your content reaches the right people. Be sure to always analyze campaign performance to optimize results and to maximize ROI.

Let’s Wrap this Social Media Guide Up

Whew, we just went through a lot! How are you feeling? Ready to take on the world?
If you remember way back to the opening section, the goal of this blog was to help you build the foundation for a killer social media strategy for your B2B company that will help your business grow and reach new people. We wanted to take social media marketing, something that people tend to overcomplicate, and give you simple methods to make it effective.
Social media marketing, done correctly, can and will generate leads. All you need to do is take what you learned today and execute it.
We believe in you. Go get’em!

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