This client is WILLIE fun! Willie Fun Events is a full-service event rental company specializing in festivals, corporate, school, and private events. They provide bounce houses, inflatables, tables, chairs, linens, tableware, concessions, games, tents, searchlights, DJ services, and more!
Willie Fun Events wanted someone who could take their social media strategy and run with it. The owner wanted an agency that would be a true partner that he could fully trust to create content that reflected his brand without much oversight.
After a quick consult, we found pretty quickly that Facebook and Instagram were the place to be for our mix of organic social media partnered with paid advertising management.
While Willie Fun Events put on really fun events, they did not have a lot of content that reflected it. We made sure that content creation was included in the overall strategy so we could better tell their story and showcase all of their capabilities.
With a previous strategy that only included the occasional post, there was a lot of opportunity for improvement with the Willie Fun Events Facebook page. Our goal was to create content for this channel that would easily transfer into paid ads to reach a new audience of customers. With that new content in hand, it was easy to create engaging content to make our advertising efforts easy!
With organic and paid Facebook rolling, we turned our attention to the Willie Fun Events Instagram account. To us, the best way to reach people organically on this platform was through the use of Instagram Reels. Our team created engaging videos that showcased some of the services provided, but also some content that was just FUN! The results were staggering, and while some of the growth came from a small ad budget, the majority of the results were due to a strong organic presence on Instagram Reels.
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