Top Shelf Apparel


Monthly Online Sales


Monthly Online Orders


Online Store Sessions

Top Shelf Case Study Product Image

Project Overview

Top Shelf Apparel is an eCommerce men’s artisan Italian clothing store that was looking to increase online revenue. They’ve had a problem in the past with finding and retaining loyal customers and being consistent with their online brand. 

We were able to introduce a social paid ads strategy that showcased their premium products to an audience in larger metro areas across the country. We implemented email automation, a regular email marketing newsletter, and help run/organize sales that kept their efforts profitable.

Find out what kind of strategies we used to help Top Shelf Apparel reach their goals and learn how we can help your company do the same.

Our Strategy

Email Marketing

At SocialSurge we strongly believe that email is still a very powerful driver in the eCommerce world. We started off working together by reviewing all email correspondence send in the past and figured out what success we could replicate. 

There were plenty of emails sent in the past but not all of them were successful, and their email list wasn’t growing at all. They also didn’t have a regular cadence on what/when they were sending their email list. 

We helped find new ways to build the email list, we created campaigns based on past success, and we did plenty of A/B testing of our own! 

Email Automation

Before working with us, Top Shelf Apparel had no email automation set up in place. There was no form on their website, not abandoned cart emails, no thank you email, basically nothing that wouldn’t get sent out manually. So we helped turn on the highest-performing tools to help the potential leads out there, turn into life-long happy customers. 

Paid Advertising

One of the best ways we found to bring in new, relevant traffic to their store was by running Facebook and Instagram advertisements from their catalog to their Shopify website. The results speak for themselves below! 

Eric and Kevin have been great to work with and have done a lot to help grow the eCommerce side of my business! Highly recommend SocialSurge for anyone looking to grow.

The Results

Online Sales & Online Orders

We started our partnership with Top Shelf Apparel in October of 2020. Being an eCommerce store, Top Shelf Apparel’s agreed-upon success metric was pretty obviously an increase in overall sales. We realized that if we wanted to help them in the long run, we needed to generate more sales, but more specifically, more bottom-line revenue. 

By making sure to increase their revenue as much as possible, we turned to Facebook and Instagram ads to give them the best possible ROI in the eCommerce space and added a critical piece of that puzzle, email marketing. 

With the entire ecosystem working together, we increased overall sales by over 500% month over month. 

Online Orders Top Shelf

Email Automation Success

Email automation was a critical part of the marketing journey we had in place for Top Shelf Apparel’s customers. By bringing in new traffic with social media advertising, we were able to generate a large email list quickly with a 10% off coupon for anyone who wanted to join the list. 

We were then able to enter those who signed up into a short, two email automation to help them make their first purchase. On top of that, we created a three email abandoned cart automation for anyone who wasn’t quite ready to make their purchase. By implementing these two simple automations, we influenced over $70,000 in sales in a 7-month period. More than 4x their normal 7-month sales on average. 

Email Automation Top Shelf

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