Standard Windows & Doors

When we first started working with Standard Windows & Doors, their website had almost nothing on it. Consisting of no more than five pages, it was clear their target audience would not be able to find the information they needed in order to convert. Instead of seeing this as just a hurdle, we viewed this as an opportunity to build their brand from the ground up.

We better outlined the scope of their services via new web pages, before going on to create educational content like blogs, FAQs, and design guides. Once we had their online presence better established, we were able to start running local service ads that capitalized on seasonal campaigns. Our combined efforts have allowed Standard Windows & Doors to grow into the reputable organization they knew they wanted to be for the community.

Project Overview

Industry

Home Services

Services

Paid Ads, SEO

Rated 5 out of 5

When being introduced to Eric and Tommy at Social Surge, I must admit, I was skeptical due to previous PTSD with past marketing companies and burning through hundreds of thousands of dollars with firms big and small only to result in minimal to no results. I'm more than happy to say that my PTSD was quickly alleviated. Please don't let their age fool you. The team knows what they are doing and had relevant facts and strategies to optimize our short and long term goals. We are currently leveraging their knowledge in SEO, website, and digital with an emphasis in Google Ads and LSA's. I can proudly say that we are consistently ranking top of google on our LSA's which has led us to break the 8 digit revenue mark for the first time as a company. Even with them servicing many clients, we still feel we are being prioritized and all our needs are being met.

James Doherty

900

%

Monthly Website Traffic

800

%

Quarterly Form Submissions

67

%

Google Ads Leads

Search Engine Optimization

It’s hard to find clients if they can’t find you! Standard Windows & Doors had a practically non-existent online presence that we knew had to change—and fast. We dove into developing an SEO strategy that involved building out their website to make it more informational (as well as educational). Before long, we saw a staggering increase in organic traffic to their website, which then converted to leads. Since then, their business has been growing as more and more people discover their content!

Graph showing an increase in web traffic

Google Ads

Before working with us, Standard Windows & Doors had done little work on their Google ads. Right away, we were able to recognize the many areas of opportunity that were untapped but available to them. We began a targeted campaign that established Standard Windows & Doors as a reliable, community-oriented company that specialized in installations and replacements. We also took advantage of the seasonality of their business, and shortly after, we saw an increase in leads that has only continued to grow year over year. 

Graph showing an increase in ad leads

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