Standard Roofing & Restoration had tried working with multiple different marketing agencies, but each time, they felt like they were just burning through their budget without seeing any results. Because of this, they were skeptical that we would be able to offer them the help they needed. Luckily, we were able to quickly put their worries to rest.
After an in-depth assessment, we saw where things were going wrong. Their previous agencies had been excessively creating webpages without considering the SEO implications. They had also failed to take into account the seasonality of Standard Roofing & Restoration's business, and weren’t allocating the budget accordingly. With this in mind, we were able to build a strategy that would help them narrow the content on their website, capitalize on their busy season, and increase their local ad reach.
Unlike their previous marketing attempts, the results were instantaneous. They saw an immediate boost in website traffic, form submissions, and Google ad leads. They’ve been able to advance their business significantly year over year while continuing to identify areas of opportunity to grow.
Industry
Home Services
Services
Paid Ads, SEO
When being introduced to Eric and Tommy at Social Surge, I must admit, I was skeptical due to previous PTSD with past marketing companies and burning through hundreds of thousands of dollars with firms big and small only to result in minimal to no results. I'm more than happy to say that my PTSD was quickly alleviated. Please don't let their age fool you. The team knows what they are doing and had relevant facts and strategies to optimize our short and long term goals. We are currently leveraging their knowledge in SEO, website, and digital with an emphasis in Google Ads and LSA's. I can proudly say that we are consistently ranking top of google on our LSA's which has led us to break the 8 digit revenue mark for the first time as a company. Even with them servicing many clients, we still feel we are being prioritized and all our needs are being met.
James Doherty
Getting a new roof installed is a big buyer decision, so we knew that it was important to make Standard Roofing & Restoration’s website a hub of information—but not overwhelmingly so. When we first got their website, it was overloaded with pages that did nothing to clarify the extent of their services or improve SEO. Once we cleaned up what was on there, we were able to start making new content. We wrote educational blogs, created a portal for property managers, and built a roofing calculator. It was clear we were providing potential clients with the resources they wanted. Very soon, website traffic doubled!
We wanted to get Standard Roofing & Restoration to a point where they could rely solely on marketing efforts to help them grow, and knew that success started with Google search ads and local service ads. Under the direction of our campaigns, we were able to reach their target audience, establishing them as a reliable local company people could count on for roofing installations and repairs. Because of this, we saw a rise in quality leads, and as a result, business increased year over year!
Paid Ads, SEO, Social Media, Web Design
Paid Ads, SEO, Web Design
SEO
Paid Ads, SEO
SEO, Social Media
Paid Ads, SEO, Web Design
We use cookies to give you the best online experience. By using this website you agree with our cookie policy.
