Econoprint
213%
Growth in Followers
202%
Monthly Impressions
479%
Monthly Engagement
Project Overview
Econprint of Racine is a local commercial printer that was looking for help to get their name out into the market to supplement their direct mailing efforts.
We were able to quickly identify that they had a lot of untapped potential on LinkedIn since they had a decent sized following already, but they didn’t have the photo and video to use for posting. We’ve been able to work with the team to create a social media marketing strategy, create photos and videos from their warehouse and work with their clients to create testimonial videos to hear straight from them!
Find out what kind of strategies we used to help Econoprint reach their goals and learn how we can help your company do the same.
Our Strategy
Content Development
At SocialSurge we strongly believe that content is still king in the digital world. We started off working together by looking at all of the content that had been already created and what new content we could create!
There were plenty of professional, commercial-grade, photos already created, and we utilized this by repurposing a lot of this content into content that could be used on social media specifically.
We then took a look at this target market and helped brainstorm ideas that would help Econoprint succeed on social.
Updated Tone/Theme
Before working with us, The Econoprint had never had a specific digital marketing strategy and their social media posting was very sporadic and inconsistent. We worked with their talented in-house design team to make sure everything that we created fit perfectly into what they were doing!
Paid Advertising
We helped Econoprint set up their ads manager to be able to reach a broader audience on social media. We also helped create audiences to succeed!
The Results
LinkedIn Followers & Impressions
Our main goal with Econoprint was to increase their digital reach and to grow their audience as much as possible on social media. We specifically focused on growing their LinkedIn account because it was where we saw the most potential and early wins.
Within the first year, we were able to make a big impact. We helped grow their LinkedIn followers by 213%. We helped increase their monthly impressions on LinkedIn by 202% and their monthly engagement by a whopping 479%!
The management was able to tell the difference where their phones were ringing more than they had in a long time and they were getting repeat customers at a rate they never had before!
Needless to say, Econoprint was impressed with what we were able to provide and they’ve been a happy client for over 3 years now!
Social Media Content
A lot of the success that we saw was a direct reflection of the high-quality content that we were able to distribute on social media. Thankfully, the team at Econoprint is always willing to jump in front of the camera to answer questions we want to use for social media and that makes our job that much easier!
A quick win we were able to incorporate into their strategy was making the content more engaging by asking questions, asking for votes and overall just asking for engagement!
