DataCart is a manufacturer of medical carts and accessories based in Illinois. While they were seeing a lot of success as a business with their hands-on sales strategies, they were concerned they were missing opportunities in other areas of their marketing strategy.
To this day, DataCart has become one of our longest-standing clients. We have worked with them in a variety of different areas of their business including social media, search engine optimization, a website redesign, and a number of other projects throughout the years. After seeing the results, it will be easy to see why our partnership has continued to grow and flourish over the years.
The medical device industry is one of the most competitive out there when it comes to ranking for SEO. There are many larger companies that invest in entire teams of people whose only goal is hacking the Google algorithm to get an edge over their competitors. We jumped right into this competitive landscape, doing analysis to identify key areas that DataCart’s competitors were missing. This gave us a solid plan and strategy which started to gain success quickly, ending with us almost tripling the total number of keywords they rank for.
Sometimes you just need something simple to get results when it comes to social media. For DataCart, we knew their social media needed to reach their target market in a niche industry. We focused on being consistent and showing the capabilities of their products. Their social media content has reached new heights and is continuing to grow month after month.
While a website redesign was not the first thing we did for DataCart, it is important to talk about. There were many goals with this redesign, but the top two were to clean up all the errors on the website to make ranking for SEO keywords easier, and to create a system that made it easy for vendors to customize orders and get quotes. Both of these goals were accomplished through this redesign and it really set the stage for what came next.
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