The Clovis Culture is an online health and wellness community that was seeking to reach a larger audience with its nutrition and fitness weight loss plans and supplements, specifically using Instagram. We developed a new approach that involved massive content development, introducing video content to their Instagram strategy, and changing the overall tone, theme, and personality of the account.
The introduction of a paid strategy allowed us to reach more people than ever before and grow their account by thousands of followers, or 842% monthly, that are real people in their target demographic. Through these changes, we were able to generate an increase in sales.
Paid Ads, Social Media
The Clovis Culture's Instagram page saw an increase of monthly engagement of 879% which helped lead to much more exposure and a steady stream of new followers.
Our agreed-upon metric for success wasn’t sales for The Clovis Culture. They knew that with increased exposure to their brand and Instagram, the sales would come. So we ended up focusing on getting their Instagram page and content in front of as many people as possible.
We were able to increase their monthly audience growth from less than 50 people per month to almost 700 relevant, real followers each month!
We were also able to increase the monthly impressions from around 40,000 to nearly 200,000 each month!
Needless to say, The Clovis Culture was impressed with what we were able to provide and the sales certainly followed too.
We also wanted to make sure that the increased impressions and followers were engaging with the content that we were posting on Instagram. That said, we were able to increase audience engagement from less than 1,000 reactions monthly to nearly 10,000 reactions monthly.
Narrowing down the target market to women in the US between the ages of 25 and 45, we were able to increase the followers, impressions, and engagement, in the client's exact target market! This was certainly a fun project to help with!
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