The world of SaaS is fast-moving and highly competitive, which means you need to do everything that you can to get an edge over your competition and reach your target audience.
This is exactly what CaliberMind was facing when they reached out. They were looking for a true partner that would not just be an order taker, but rather take a comprehensive look at their total marketing picture and provide recommendations on what they should do next.
This was music to our ears!
The list was long, but working with their team, we were able to prioritize tasks based on their business objectives. We developed a strategy that involved everything from website upgrades, search engine optimization, social media, paid advertising, and consulting.
Working with Surge is like working with an extension of my own marketing team. Not only do they manage my campaigns and budget with the care that I would myself, but they are always looking out for my company's best interest. They really are "in it" with you. Very lucky to be working with them.
With a new SaaS company popping up seemingly every single day, CaliberMind was finding it hard to compete in ranking on Google. While they were finding some moderate success, they knew that they could be doing more to capture their target audience. Through website and content optimizations, we were able to resolve key website issues that were holding them back which turned into a 100% increase in their keyword rankings.
CaliberMind was finding it hard to keep up with the social media marketing strategy. They had no dedicated resources to handle this process and because of it, they had no time to try anything new or optimize their content. We were able to help the CaliberMind team optimize their overall strategy, create refreshed content, and try new things that would never have been possible otherwise.
As a SaaS startup, the main goal is always MQLs (Marketing Qualified Leads). Being able to bring leads in for the sales team to follow up with is the engine that keeps things growing. Outside of the standard services we provide to CaliberMind, we meet with their marketing team on a regular basis to recommend new opportunities to generate high-quality MQLs, grow brand awareness, and continue to improve their marketing strategy.
CaliberMind is truly focused on being a thought leader in their space. This means their website needs to be organized in a way that makes all the content they create easy to find and explore while finding ways to convert that traffic into leads. This was the focus as we worked to refresh and redesign their website. To this day, we still work with the team at CaliberMind to keep their website fresh and optimized for conversions.
©2023 SocialSurge Marketing