Bombtech Golf came to us with a need for a wide variety of social media marketing needs. The owner, Sully, was in the need of someone who understood how golfer’s talk and wasn’t going to settle for anything less. Sully needed help with Instagram and Facebook management, Facebook community management, Facebook group management, TikTok management, content creation and that was just the start!
We got to work to learn more about Bombtech Golf Clubs and their customers. We were able to hit the greens to test the wide variety of products that Bombtech has to offer and figure out the best way to create regular content of this type. (It’s a hard job, but somebody has to do it!)
Find out what kind of strategies we used to help Bombtech Golf reach their goals and learn how we can help your company do the same.
Something that Bombtech was confident of from the start, was our ability to reach their target market with content. We provided Bombtech with a couple of sample pieces of content and explained our extensive background in golf. We knew it was going to be a good fit.
From there, we were able to get the Bombtech clubs in our hands and start making some branded content. Almost all of the content you see on any of Bombtech’s social media pages today are 100% authentic and designed to fit their brand.
Before working with us, Bombtech had handled their social media efforts 100% in-house. There had never been any strategic thought put into their branding and messaging before, and this was one of the biggest areas that we were able to add value right away.
TikTok & Reels
We helped set up the Bombtech Golf TikTok for success and have had many of the authentic videos go viral. At the time of this case study being published, we have over 2,000,000 total views on TikTok. Not even counting the repurposed content for Reels from these!
Social Media Followers & Impressions
Luckily for us, Bombtech Golf already had the right mindset with organic social media marketing and wanted their KPIs to be revolved around engagement and brand awareness. He knew that these KPIs would help increase exposure to his brand and increase brand loyalty too.
We’ve been able to do a lot of positive things for Bombtech and its brand, and a lot of that has been shown directly in the KPIs.
We’ve been able to increase monthly impressions by 208% and their monthly engagement by 247% on their Facebook and Instagram accounts combined.
Needless to say, The Bombtech Golf was impressed with what we were able to provide and the sales certainly followed too.
TikTok & Reels Successes
A big part of our recommendations included TikTok type content. We jumped on TikTok for them near the beginning of the popularity of the social media platform and the results certainly showed.
We took on TikTok completely in-house. Everything from the strategy, recording, editing, golfing, dancing, we did it all! Kevin likes to tell people he’s famous because of this too…
To date, we have over 2,000,000 total views on TikTok, multiple videos that have over 100,000 views each, some with over 300,000 and one that has nearly 700,000 views! TikTok has been a huge way to push their content and increase overall brand recognition!