When marketers talk about social media strategy in 2025, the question still comes up: Is Facebook worth it? With new platforms exploding in popularity, user behavior shifting, Facebook lawsuits, and privacy scandals, it’s a fair concern. The short answer: yes, Facebook is still relevant—but it shouldn’t be your only focus.
Let’s look at the hard numbers, what Facebook does best for social media marketing, and why other social platforms (like Reddit) deserve a serious spot in your channel mix.
Is Facebook Still Relevant? Here’s What the Numbers Say
If you’ve heard that “Facebook is dying,” the data says otherwise.
- Meta reports 3.48 billion people use its apps daily as of June 2025—up 6% year-over-year. Ad impressions grew 11% YoY, and the average price per ad rose 9%.
- Facebook ads can reach ~2.28 billion people worldwide (DataReportal).
- In the U.S., Facebook remains one of the most widely used platforms by adults, according to Pew Research.
- Facebook is still (as of writing this) the #1 social platform for news consumption: 38% of U.S. adults say they regularly get news there (ahead of YouTube at 36%, TikTok and Instagram at 20%).
And when it comes to advertising efficiency, benchmarks in 2025 show improved click-through rates and lower costs per click for many industries. In other words, Facebook ads continue to perform well.
You can learn more in our dedicated blog, Maximizing Your Facebook Business Page & Ads Campaign.
What Facebook Does Best in 2025
Facebook continues to deliver results because of its mature ad ecosystem:
- Full-Funnel Campaigns: From video/Reels for awareness, to lead ads for capture, to retargeting with Conversions API, Facebook covers every stage.
- Audience Scale: Especially strong with older demographics and broad targeting.
- Local & SMB Powerhouse: Events, retail, and local lead generation thrive here.
- Catalog & Shopping Ads: Advantage+ Shopping campaigns remain a driver for eCommerce.
For businesses that default to simply hitting “Boost Post,” there’s still an opportunity—if you do it the right way.
Check out our guide on how to boost a Facebook post correctly before wasting dollars on the wrong settings.
Facebook Caveats: The Rules Have Tightened
Of course, Facebook isn’t without its challenges. Ad restrictions and automated reviews have increased, leading to more sudden account shutdowns. That’s why we put together a guide on what to do if your account gets restricted.
Quick checklist before launching ads:
- Set up a Conversions API for data accuracy and fewer red flags.
- Make sure your creative avoids sensitive attributes.
- Double-check your landing pages for policy compliance.
Think Social Media Ecosystem, Not Either/Or
At SocialSurge, we believe in the Social Media Marketing Ecosystem. No single platform wins every time. Not every platform delivers the same ROI. So, what other platforms can help your social media strategy? Here is what we recommend for businesses:
Instagram is now focused on short-form video, with Instagram Reels driving most of the engagement and visibility. Static picture posts still work, but Reels get the most traction. Stories also remain valuable, with new tools like link stickers to support lead generation and conversions.
LinkedIn is a no-brainer in the B2B space. While it is known as the business platform, it has become much less formal than it used to be, and there are a lot of creative things any business can do on it. Even if they aren’t B2B.
TikTok
TikTok is the fast-growing leader in short-video content. If your brand can commit to a creative, playful, video-first strategy, TikTok can provide massive reach, especially with trending sounds, challenges, and behind-the-scenes formats that showcase personality.
YouTube
Perfect for long-form content and evergreen video, YouTube helps build credibility and SEO visibility. Tutorials, case studies, and narrated explainers live on YouTube but can easily be repurposed across other platforms as bite-sized clips.
The Rise of Reddit (And Why You Can’t Ignore It)
Facebook still delivers unmatched reach and conversion capabilities, but Reddit’s surge shows the need for a multi-platform strategy.
Here’s the big shift: Reddit is no longer niche.
- Reddit now has 110.4M daily active users (+21% YoY). Q2 2025 revenue hit $500M (+78% YoY), with ad revenue up 84% YoY.
- In July 2025, Semrush ranked Reddit the #2 most-visited site in the U.S. with 2.33B visits—just ahead of Facebook at 2.25B.
- Other trackers (like Similarweb) still put Facebook ahead overall, but Reddit is at #2 in the “Social Networks” category.
The signal is clear: Reddit is now top-tier traffic in the U.S. What makes Reddit especially powerful for marketers is its intent-driven environment. People come to Reddit to research, compare, and decide. Ads can target subreddits or keywords where buyers are already asking questions and weighing options.
By aligning Facebook’s scale with Reddit’s intent-driven communities (and layering in other platforms for reach or awareness), you create a balanced, resilient digital marketing plan.
Future-Proof Your Digital Marketing Strategy
To answer the original question, Facebook marketing is still very relevant in 2025. The platform’s scale, targeting power, and ad efficiency continue to drive results. But the landscape is shifting—Reddit is now a major player, and TikTok/YouTube remain attention-grabbers as well.
We recommend keeping Facebook as a big part of your channel mix while strategically diversifying into Reddit and beyond. That’s how you future-proof your digital marketing strategy.
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