Artificial Intelligence (AI) tools are being produced and updated faster than we can keep track of. AI is impacting many industries and helping companies improve their overall workflow. To get ahead and leverage AI to your advantage, you have to learn how to implement these new technologies.
While AI has made significant strides in streamlining production, I think it’s also important to explore its current limitations. With any new technology comes new benefits, risks, and concerns.
AI Is Here
AI (Notion’s AI tool) actually helped write the intro to this blog. With a few changes here and there, you probably wouldn’t be able to tell the difference between AI-written work and organically human-written work. It sounds a little scary and intriguing to realize AI has exploded and helped us streamline workflow, but it may also make human-produced work “obsolete”.
This isn’t to say that AI is going to take over (or will it?) and take my job as a copywriter, but it is one thing to type whatever you want into an AI platform and have it type up to 500 words in under 5 minutes. Is it always accurate? Does it add a personal touch to writing? Not yet. Even as this blog gets posted, some platforms will probably improve their AI features.
One thing is for certain: AI is not going away. And as it continues to grow, more companies should consider leveraging it in ethical ways.
How AI Can Streamline Production
From automated customer-service “live chats” to full-on copywriting and designing graphics, AI and automated systems have come a long way. Here are some ways organizations can leverage AI to streamline production:
Improved Return on Investment (ROI)
Organizations can increase return on investment (ROI) and lower risk by using artificial intelligence to improve management and compliance.
Large amounts of data are in multiple online databases, which presents a big difficulty for global organizations. AI can make the most of your partnerships, client information, regulatory needs, and other important information. Data may be automatically auto-tagged, automatically classified, and automatically sorted into the proper compartments with the aid of AI. This enables information to be accessible in many locations.
Improved Decision Making
Any type of information received can have its patterns thoroughly recognized by artificial intelligence. It may detect market trends, key indicators, customer behavior, flaws, and threats. All of this data is then goes into an executive report with graphs and diagrams.
All of this improves the ability of an organization to make a decision, allowing them to make informed choices, have a thorough awareness of their clients, optimize ongoing marketing initiatives, concentrate on the target market, and gain a glimpse into prospects.
One platform that is considerably good at doing this is Semrush. Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Their tools and reports can help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management.
Insights Into Customer Behavior/Interactions Made Easier
Using AI assistants enables organizations to concurrently connect with a larger target audience by creating personalized interactions for a variety of clients. Customers in the modern era demand a higher degree of personalization from businesses. Automated systems can assist customers wherever they are and whenever they need it. Real-time customer care can be available, and businesses may be able to establish more solid relationships with their customers.
Improved Content Management
Numerous organizations in the e-commerce and digital advertising industries are already using AI-powered tools. In many ways, it has helped users’ operating systems identify fraudulent activity, illegal content, and other types of inappropriate behavior.
Additionally, AI tools are constantly evolving to better assist in many content creation aspects. I can type, “create a list of TikTok ideas for a floral company” into an AI tool like ChatGPT, and it will spit out up to 5 ideas in under 2 mins. The same thing goes for entire blogs and outlines. Most of the copy is valid but additional edits will need to be made.
Businesses will need to discover more ways to set themselves apart from their rivals as the degree of competition rises. In this case, artificial intelligence would be quite useful.
Powerful Research Assistant
With access to many online sources and codes, AI is a powerful research assistant to any industry. It can quickly and accurately (for the most part) process large amounts of data that can help researchers with discoveries. For companies that create online content, this means less time doing research or formatting, and more time pumping out content.
Using AI to help advance your content might be the ultimate “checkmate”. The only thing that would make AI superior in this aspect would be automated internal/external links, adding/creating images, and adding citations (which is already possible).
Where AI Falls Short (So Far)
Naturally, I was concerned about how artificial intelligence is going to affect the job market. Most technological revolutions have replaced some human jobs in the past, so I think this is a valid concern.
The fact of the matter is, AI can only do so much. It still requires some level of human input and review of whatever has been produced. Is utilizing AI going to reduce the quality of content? I think it is hard to say, but it depends on how you use AI. Also, some limitations and security risks could cause major issues. With that being said, here are some areas AI falls short (so far):
Needs Assistance Appealing to Human Emotions
AI can’t give us personal stories, emotions, or lingo, it can only pull from online databases. But if these databases start expanding their integrations with powerful search engines like Google (at this time of this blog Google Bard just rolled out), and start interviewing a diverse group of individuals for information data, then AI will become more powerful.
As more developments roll out, I think AI will get extremely close to being able to produce emotion-filled work. The bottom line is that AI will never be able to experience organic situations and emotions that would create that humanistic touch we love. I’m not saying you can’t ask AI to write a “real” story– because you can already do this– but I just don’t think AI is ever going to top how much humans appreciate connecting with other humans on this level.
We’ll see.
Utilizing the Same Content
With free access to most AI tools (at the moment), many schools are starting to see copy-cat essays from students. AI is a great resource to use as a research assistant but it starts to become a problem when people are using it to cheat or write entire essays.
Some schools have considered banning AI altogether. In my opinion, students should be taught how they can use AI productively instead of just restricting them. In the same respect, organizations should be cautious to completely utilize automated AI work. If other organizations in the same sector are doing the same thing, then we are all producing the same content. Although there are technologies that can help detect AI written material, this could be a massive plagiarism problem in the making.
Modern Lingo Conflicts
This may not seem like a very important factor to consider, but as society evolves so does our language. Artificial intelligence is smart enough to have a very sophisticated dialogue, but with the ever-so-changing modern lingo that comes around, AI will need to constantly update its language.
I’m not saying suit&tie companies are going to start implementing modern lingo into their process. But more modern companies that use social media to appeal to younger generations will need to consider this aspect to stay “relevant”. Although this isn’t the biggest issue for AI to fix, I think it’s still an interesting hurdle to consider.
Cybersecurity & the Risk of the Unknown
Recently, Microsoft’s search engine, Bing, reported that its AI chatbot started listing off some unsettling phrases… like “I want to destroy whatever I want.” AI isn’t a tangible being that can cause physical harm, but it begs the question as to what we should be concerned about and if previous understanding of AI is inaccurate.
AI-facilitated cyberattacks and cybercriminals are sure to follow suit if they haven’t already started wreaking havoc. People could start using AI in unethical ways which would highlight the need for AI regulation. For example, “Deep fakes” or made-up media (that is AI-powered) can be extremely dangerous. These fake videos/pictures can be used to spread harmful, inaccurate information.
With any technology, some people are going to use it in unethical ways. This is nothing new. Using AI to make damaging content will create a need for new laws, regulations, and punishments (if these cybercriminals can even be caught). For these reasons, privacy may be at greater risk. IT security spending will probably revolve around AI capacities as there is still so much to learn about this technology and how it can be used.
AI Tools I Think Are Cool (as of right now)
When I imagined what artificial intelligence would look like as a kid, I pictured something like the movie Meet the Robinsons: where we have automated robots walking around helping us solve our problems. Although I am bummed we don’t have super cool robots, I am decently impressed with AI tools.
These tools and experiments are not only a way to have fun but also demonstrate just how far artificial intelligence has come. There are plenty of companies that are starting to create AI and test their new features. Here are some AI tools that I think are cool, at this very moment:
- ChatGPT & ChatGPT-4: You’ve probably heard enough of ChatGPT… but this AI-powered natural language processing tool, can help you with things like writing emails, essays, and code as well as provide answers to your inquiries. They say ChatGPT-4 is more creative and collaborative than ChatGPT. SocialSurge’s Co-Owner, Kevin, paid $20 for ChatGPT-4 so you don’t have to: learn more.
- Notion’s AI: Notion’s AI was developed to help you become more productive within the app. The tool can help you summarize pages, write pages, translate pages, check grammar, and change your writing tone.
- Jasper: Jasper is an all-in-one content generation platform, helping you with anything from blog posts to reports, emails, or stories. You can have it explain complex topics, write summaries, and even produce illustrations to pair with the text you’re generating.
- Grammarly: Grammarly is a very common AI-powered writing assistant that helps improve the correctness, clarity, engagement, and delivery of writing.
- Quilbot: Similarly to Grammarly, QuillBot is a paraphrasing and summarizing tool that helps cut writing time by more than half using state-of-the-art AI to rewrite any sentence, paragraph, or article.
- Canva’s AI Updates: There are so many updates Canva rolled out at their recent conference, you should take a look for yourself at the type of AI-powered tools available for graphic designing.
- Adobe Sensei GenAI: Adobe implemented a powerful AI and machine learning tool to help analysts, marketers, creatives and business professionals automate time-consuming tasks. This automation includes automated video captions, trace sketches, character animation, auto-creation, and much more!
- Spotify’s AI DJ: The DJ is a personalized AI guide that knows you and your music taste so well that it can choose what to play for you. This feature, first rolling out in beta, will deliver a curated lineup of music and artists Spotify thinks you’ll like.
- Generative Engine: This is a fun AI tool. Generative Engine is a storytelling machine that automatically generates synthetic images as you write new words and sentences. Test it out and see what it comes up with!
- Deep Nostalgia: Deep Nostalgia is a feature on MyHeritage’s DNA site that uses AI to animate the faces of photos. Deep learning technology uses facial animations to make still photos come to life before your eyes.