So what exactly is Google Ads?
Google Ads is a pay-per-click (PPC) advertising program by Google. You ‘bid’ for your rank in Google searches by the specific keywords that you choose. You can choose multiple keywords and make them very specific to ensure the traffic you will get will benefit you and not waste your money since you only pay for each click that your ad generates. Each ad consists of a title line, two descriptive lines, and a click-through link to a specific page to your website.
The ads that you bid on are by Google Ads and are shown on the top and right side of each search executed on Google. Having your website on the front page of Google is incredibly important because most people never look past the first page of a search. The higher your page ranks, the better it is for your page and business.
Why use Google Ads?
Google Ads allows you to target your future traffic and bring in new and recurring customers that will be looking for you. When people are searching the web, they will find you the same way as just searching for any search engine. Your site will rise to the top in the keyword you want when you have a high enough ‘big’ on a keyword.
It’s that easy?
Well, it’s a little bit more confusing than that if you don’t want to spend a fortune. Keywords like ‘Digital Marketing’ for example are going to be much more expensive per click than a keyword like ‘Digital Marketing Services in Milwaukee, Wisconsin’. You want to pick keywords that will help target the clients that you are sure will want your business while keeping your competition from clicking your ads since you still have to pay each time they click your ad.
You also should have a well-researched landing page that will be the first page people get to when they click your ad that will make them look around and not bounce.
Making sure you have an ad that people are going to click on is important too. If you pay for the highest spot and no one clicks on your ad, you won’t be on top for long. Google takes Ads very seriously and is constantly monitoring it.
So before you create your Google Ads account and try starting your first campaign, do some research or talk with a Google Ads consultant. It will be well worth your time.