Frequently Asked Questions


The term SOCIAL MEDIA is defined as, “forms of electronical communication”. Social media is used virtually world wide, personally and professionally to gain and keep connections.

Facebook is a social media network launched in February 2004 that has a total revenue of 5.1 billion dollars. Facebook now has over one BILLION users and is used daily to keep in contact with friends, meet new people, upload photos, check in to places, and much more.

Twitter is another social media network launched in July of 2006 and now has over 500 million users. Twitter is limited to only 140 (recently updated to 280) characters and is easy for business to post frequently to give information and stay in contact with people who are relevant to your company.

Instagram is a social networking app, owned by Facebook, made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile.

LinkedIn is a professional social media network whose main use is for professional networking and making connections. LinkedIn allows you to make connections with trusted contacts. 

Search Engines are the multiple websites that you use daily to figure out… well everything. Search Engines include: Google, Yahoo, and Bing, just to name a few.

SEO stands for Search Engine Optimization. SEO is the process of increasing your page rank in search engines like Google, Yahoo, Bing, etc. The better your page rank, the easier it is for those searching for you on Google to find you.

There are two different types of sitemaps. One is a text version that is meant for your viewers to navigate you website easier. The second is a xml version, which is meant for search engine robots’ ease of being able to locate all of your content and pages on your website.

A META-Tag is HTML code that is used to provide a structured description of the content on your webpage. Without them, Search Engines have no way of telling where to sort your webpage.

Targeted Traffic is traffic to your website that has a purpose. Traffic that is going to benefit you and generate you future clients. Having any type of traffic is great, but if you aren’t gaining any leads from it and have a high bounce rate then your website isn’t helping as much as it could.

Bounce Rate is the percentage of people who land on your page and never make it further than that. They never see more than one page of your content.

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