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Your Facebook Advertising Got Restricted…Now What?

My Facebook Advertising Accounts Restricted...Now What?

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“Wait.. why can’t I run ads anymore?”

Who else has logged onto Facebook ready to boost some posts when you are hit with that grey boost button and the “ad account restrict” message?

META  has really cracked down on terms of service violations in recent years causing many people to lose access to advertising, but that is not the only thing going on. 

META has also been ramping up its use of AI to catch policy violations. While this works great in some instances, it also flags a lot of accounts that did nothing wrong, leaving some business owners stretching their heads as to what they could have possibly done to get their ad account restricted. 

How did I lose my rights to advertise on Facebook? How long am I going to be restricted? Will I ever get the ability to advertise again?

These are all fair questions and if we know anything about META’’s customer service, you may be asking them for a while before you get any kind of response.

While every situation is different and we can’t guarantee this blog will be able to get you your advertising rights back, we hope that you will at least get answers to some of your questions and know what next steps you can take for you and your business!

How did I get myself restricted from advertising on Facebook?

There are many ways that people get restricted on Facebook, but most of them come down to violations of their terms of service which you can find here. Facebook has these rules in place in order to protect its users from being directly targeted or fed misinformation.

Some of the most common ways we see people get restricted are by getting too many ads denied by Facebook for various violations, or directly calling out people based on the characteristics of their ads. For example, targeting new moms and in the copy directly addressing them as “new moms.”

But the most common reason? A mistake. Facebook uses algorithms to read your advertisements and decide if they violate their policies. Sometimes, this matching may get you restricted on accident if you use terms that could be skewed into violating their terms. A good example is a client of ours that had their account restricted because they ran an ad on “teeth whitening.” Facebook determined the word “whitening” was offensive and hence, restricted his account. (We got it back a day later)

How can I tell if my account was restricted?

The easiest way to tell if your Facebook account has been restricted from advertising is to go to a page you are an admin of and try to boost a post. If you can’t boost and your boost button is greyed out, your account has likely been restricted. You can also visit this page at any time to see if your account has any violations associated with it.

Here is what an account with ad restrictions looks like:

How can I tell if my Facebook account was restricted?

What does having my account restricted mean?

Having a restricted Facebook account means that you are banned from utilizing many Facebook features including Facebook Ads, Facebook Pixel, Facebook Catalog, and more. This restriction is tied to your personal profile, so any business page or ad account you are associated with will also carry this restriction when accessed through your personal profile. The majority of the time, your business page won’t be affected at all and you should still be able to post as normal, you will just need another person with an unrestricted account to handle the other items.

What do I do if my Facebook account is restricted from advertising?

There is really only one way to get your access to advertising on Facebook back and that is to request a review. You can do that from the account quality page that we showed you earlier (but here is that link again so you don’t have to scroll up!).

If you have restrictions, there should be a button on the right-hand side of the page that says “Request Review.” From there you will need to follow the process to confirm your identity and submit your claim to Facebook. If they agree that you lost your rights to advertise unnecessarily, they will reinstate you. This process can take weeks or even months to process and there is a chance that depending on your violation, you will never get your advertising right back again. If that happens, you may need to look into creating a new Facebook page, having someone else within your organization on the page and the advertising, or, just trying to wait it out and see if your restriction is only temporary.

Another thing that you can do (if you have access to it) is contact support. At the bottom of the account quality page, you will see a button there to contact support to see if they can help you. After clicking the button, follow the prompts in order to open your ticket. META is going to suggest some articles to you, go ahead and ignore them and continue through the prompts until you are in a live chat through Facebook messenger with a Facebook Rep. Some accounts may not have this feature, but if you do, it can be a super valuable tool to getting your account reinstated. 

recent account issues on facebook

Pro Tip: Be Kind, and Be Patient

I completely understand how frustrating this situation is for you and for your business. Again, this is a slow process and the support people from Facebook will try their best to help, but the process can be slow, confusing, and a bit repetitive at times. I have found that the best way to speed up the process is to be as kind and understanding as possible with the META support team. You have to understand the large number of requests that they receive per day, and I have found that a little bit of kindness and patience can go a long way to having them go above and beyond for you to get things resolved. Again, I know it is a frustrating situation, but they are doing their best to help, I promise!

In summary, having your Facebook account restricted from advertising is a HUGE pain in the butt. You may be without advertising on your page for a little while and there is a chance that you may never get your advertising privileges back depending on your violation. However, as long as you request your review, you stand a good chance of getting back to advertising very soon!

For updates and news that we receive about account restrictions, follow our Facebook page today. We do our best to post whenever we hear any changes in policy or additional updates!

*Note SocialSurge Marketing does not represent Facebook and cannot directly assist you with getting your account unrestricted. We will not respond to these requests and we are unable to assist you in that way.

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