Are you out of ideas for social media? Don’t worry, it happens to all of us! No matter who you are or what kind of business you have, there are times where you just draw a blank when it comes to what to post on social media.
Our goal in this blog is to help you with that. Coming up with new ideas can be difficult, but it’s important to keep your social media strategy consistent and routine so your message is always fresh in the minds of those who follow you.
If you are looking for some inspiration, here are some good places to start when thinking of creative social media ideas.
What you do
When you don’t know where to start with your next post, always go back to what you do as a business. No matter the industry, there is always going to be SOMETHING interesting going on within your business. Now, that interesting thing might not seem very interesting to you, but to other people who might be consuming your content, it may be the coolest thing they have seen all day.
For example, we work with a client that is in the CNC machine industry. To them, it might just be another day of making parts, but to the average person, these large machines and the process of machining is incredibly interesting and not something that they see all the time. That is why we often post slow-mo videos of the machines at work, images of the final products, and even parts of their quality control process.
Just remember, what you do is truly interesting to your audience. It’s easy to forget that sometimes when you are on your daily work grind, but when searching for social media content inspiration, this is a great place to start.
Ask for engagement
In one of our previous blogs, we talked about how important engagement is to the success of your social media strategy. Because engagement is so important, another good place to look for ideas is within posts that ask for that engagement.
The best way to describe this type of post idea is by providing some examples.
Let’s say you are a coffee shop. You could create a post that asks people if they prefer iced or hot coffee more. Have them vote using the thumbs-up reaction or the heart reaction.
Or, maybe you are a personal trainer. You could ask people to tell you their favorite exercise in the comments.
There are unlimited amounts of questions you can ask your audience and different ways they can engage with your content. If you even take just a few minutes to sit down and think of a list of questions you would like to know the answer to from your audience, you’d be surprised how many great things you could come up with!
While many people are going to tell you that every single post you have needs to be deep, meaningful, and have a very specific purpose – in the real world, that’s not always realistic.
So as you’re searching for something new to post while also staying consistent, there is a general bucket of “Cookie-Cutter Posts” that you can dip into.
What types of posts are in this bucket?
- National Holidays (National Grilled Cheese Day, etc.)
- Monday Motivations (Quotes, etc.)
- Tips, Tricks, and Fun Facts
This list is much longer than those few options, but you get the point. As long as the topic from these posts is relevant to your business and audience, they absolutely have a time and a place within your strategy. They are great pieces that can still provide a lot of value for your audience, can fill the gaps you may have in your strategy, and are a lower lift for you to keep up consistency.
Last but not least, you have call-to-actions.
Call-to-actions are prompts on your social media content that direct a visitor to take action. This could be “Book Now” or “Schedule your appointment.”
While you don’t want to overdo it with your CTAs, they still do have a place in your overall social media strategy. Adding in one or two CTAs per month can help you fill out the rest of your strategy and help you convert some of your highly engaged followers into leads or customers.
While it may seem like this is an obvious thing to be posting about, a lot of people actually do forget to try and sell their business and services from time to time. Making sure to include these types of posts can help you accomplish different business goals that you might have and really round out your overall strategy.
Feeling inspired? Have a ton of new ideas ready to unleash on the social media world?! AWESOME!
Remember, the best social media ideas are almost always right in front of you! Don’t overthink your strategy and enjoy the process of engaging with your audience on social media. If you keep that in mind, you’ll be amazed by the ideas you can come up with!