2017 has come and gone. Crazy right? I don’t know about you, but every year keeps going by faster and faster for me.
Kevin and I started SocialSurge in 2017. So naturally, I learned more than any other year in my life. I read more books than ever before, I learned how valuable failing can be to learning, and believe it or not, I learned a hell of a lot about marketing. Let’s go over
My biggest marketing takeaways from 2017
Facebook ads win.
Before starting a marketing agency, I had no clue how powerful FB ads truly were. The targeting capabilities seem endless, the algorithms Facebook runs to make sure you’re seeing ads that are relevant to your interests, just everything about them blow my mind. I mean, there are even people who think that Facebook ads had an influence in the 2016 Presidential election.
Marketing is constantly changing.
And I’m not talking about the way new drugs are found to cure already curable diseases. I’m talking about the way Google is constantly changing and updating the way that website pages are ranked, and I’m talking about messaging bots becoming a huge part of many marketing strategies. If your marketing plan is not constantly changing and evolving, your marketing strategy is going to struggle.
Create your niche.
At first, Kevin and I thought it’d be a great idea to offer as many services as possible to as many industries as possible. The more people we can reach, the more clients, right? Not so much. What we found was prospects being confused about what we actually did, us not knowing enough about our prospects and overall bad experience on both ends. We’ve learned that it’s better to focus on a few key services that we can perfect and really benefit the client. We also learned that focusing on a specific target market really gives us a competitive advantage of knowing the industry already fairly well, and people are more willing to give referrals from industry connections.
[Short] Video is king.
Video regardless is almost always a great addition to a marketing plan. Depending on what platform that video is on can make a big difference in the length it should be too. For example, a short video with subtitles on Facebook is one of the best things your business Facebook page can be utilizing. You don’t have to be a video guru either. Just make sure to get that video out there!
2017 was an incredibly important year for me. I could go on and on about all of the things I learned about running a business, marketing and myself, but I’m not looking to write a 10-page essay today. Let’s hear your biggest takeaways from 2017!