The Best Email Automation Tools Using MailChimp

Eric Hess SocialSurge Marketing

Written by Eric Hess

Please note that most of these features are only available to paid MailChimp accounts. 

Email marketing is a form of marketing that we don’t talk about as frequently as we’d like, but it’s certainly not because it’s not effective. Email marketing, like email automation and newsletters, are still incredibly powerful forms of digital marketing when used in the right ways! 

With that being said, there are certain industries that email marketing works better with than others. Industries such as:

  • Retail 
  • Hospitality
  • Health & Wellness

These industries naturally tend to already communicate regularly with their customers via email and their customers are used to being emailed by them.

Any company that is selling a product or service online can benefit from email marketing. And any eCommerce site is definitely a prime candidate for Email Automation using software such as MailChimp! 

If you have a website that sells products or services, there are a lot of ways you can be creative and keep your business top of mind. 

The Best Email Automation Tools On MailChimp

We’ll be specifically covering email automation tools within MailChimp in this article, but there are a lot of different tools and platforms out there that may work best for you!

MailChimp Email Automation Screenshot

Here are our favorite email automation tools MailChimp offers:

Abandoned Cart Email

We’re starting with this type of email marketing because it’s one of the most powerful out there, especially for eCommerce website.

An abandoned cart email sends a friendly reminder to people who are signed in to your website and added something to their cart but did not check out. 

Come on, we’ve all been there. We can’t decide if that product is quite worth it, if now is the right time to buy it, or maybe its one of the million other distractions that get in the way of making the purchase. As the business owner, it’s important for you to understand these hesitations and find ways to alleviate concerns and finish their purchases.

For example, if the price of the product or service is the most common hesitation, you can follow up with a coupon code! If a lack of education is the problem, you can send a blog or article answering those questions! 

You can also make this automation into an entire sequence or chain of emails. A basic abandoned cart email sequence might look something like this: 

  1. 2 hours after – Send a friendly reminder that you forgot something in your cart! 
  2. 1 day after – Send an email with testimonials, ratings, or social proof. 
  3. 3 days after – Send an email with a discount! 

Follow Up Automation Emails

Another great email marketing tool is the ability to automatically send follow up emails. The most common is a follow-up email to purchases. 

  • Making sure they’re happy with their order
  • Recommend products that are similar
  • Asking for a review of the product that was purchased
  • Reminder to stock up

These are the types of emails you know you need to send but always forget! Sending some type of front by creating these automation sequences will save you a lot of time and make your customers happy! And you know what they say. A happy customer makes for a happy email marketer. 

Welcome New Email Subscribers

You’re able to do a lot of things with these types of email automation sequences. Whether your sequence has one email or ten, there’s a lot of fun to be had here. 

You can simply thank new subscribers for joining your community by showing them who you are or by offering a coupon code to thank them for joining!

It’s an easy one to set up and start the tone off correctly. This probably isn’t the time to sell, but rather offer value to create a long-term positive relationship. 

Create Other Custom Email Automations

There are a bunch of different ways to get creative with your email marketing depending on the information that you collect. You can send a “happy birthday” gift! You can use MailChimp as your order notification system. You can reward your best customers and try and bring back old customers. 

If you need any help setting up any of our best email automations, MailChimp has a guide for ‘Creating an Automation‘.

Really, the options are almost endless when it comes to what you can do with your email marketing. Let us know what your favorite ways to use email in your digital marketing efforts are! 

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