We always get asked why businesses should have a company blog and how it benefits their brand. It’s a hard question to answer because there are so many ways in which a blog can benefit your company, and every company will benefit from a blog in different ways.
A blog increases traffic to your website
The biggest long-term benefit you will see from a blog, no matter what the company, is increased traffic to your website (assuming that is where your blog is hosted).
Simply put, having a regularly updated blog gives your clients a reason to keep coming back to your website. Especially if your content is of high value, your clients are more likely to form a stronger connection to your brand, share this content with friends, family, and colleagues, and hopefully learn a thing or two! This, in turn, increases your brand awareness. Better brand awareness leads to more customers. See the connection?
This alone can and will generate you leads and should be a good enough reason to create and update a blog for your company. But that’s not the only reason you should create a blog for your company!
Blogging helps improve your SEO ranking
Another huge benefit you will see is an improved SEO (Search Engine Optimization) ranking. Filling your blogs with rich content and relevant keywords is a great way to get more noticed by Google, Bing, and other major search engines.
It all starts with creating relevant, catchy titles that can boost the SEO of your blog. The title you use as well as the content you use, especially in your first paragraph, is looked at by Google for SEO rankings. Also having that blog linked to your website renders your website as “active” in Google’s eyes. Updated regularly, consistent blogging is a big bonus for SEO rankings.
In addition, a well-written, SEO-optimized blog will get your content in front of the eyes of people beyond your clientele. People who are not yet clients may find your content by searching keywords on Google. These people may turn into leads!
Building a blog has multiple other benefits
Other benefits you will gain from having a blog can be:
- Creating unique content for your social media networks
- Promoting your company and your expertise
- Interaction with blog visitors
- Bringing in guest bloggers
- Becoming a thought leader and building your credibility
- Allowing others to share your content
There are many benefits you will find you gain from blogging when you finally start yours. Just be sure to post on the blog regularly and provide unique content. A little research on blogging the right way can go a long way. What other benefits does your blog bring to your company?
Looking to write better SEO-optimized content for your blog or website? Check out our free SEO learning guide! You may also be interested in some of our recent blog posts about SEO: