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7 Essential Steps to Kickstart Your Website Creation: A Guide for Business Owners

7 Essential Steps to Kickstart Your Website Creation

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It can be overwhelming not knowing where to start with so many website options out there. Here are our top seven steps to jumpstart the process if you are looking to create a website for your business!

1. Pick the best website builder for your project

When it comes to building a website there are many platforms, and each offers slightly different features. It can be challenging to narrow down which one is right for your business. To help narrow down your choice, identify your goals, skill level, and budget. This should help guide your research to the best fit for your business or project!

Popular Website Builders

  1. WordPress: Our favorite All-in-one solution
  2. Shopify: Great for E-Commerce
  3. Webflow: Great for Designers
  4. WIX: Great for Small Businesses
  5. Squarespace: Great for Freelancers
  6. Adobe Portfolio: Great for a simple design or photography portfolio

If you’re still struggling to figure out which one is best for you, we have a bit more information on which website builder might be best for you.

2. Create a clear content and design plan

The most important part of the website-building process is having a clear plan. At SocialSurge we use our initial planning meeting to create a rough sitemap and talk through how many pages the website needs to have. This helps us understand what content is needed, and we can look ahead to see what needs to be requested from a client or created. In this stage, it can also be helpful to create a mood board and get on the same page about the visual direction of the website.

3. Don’t skip wireframing!

A wireframe is a low-fidelity mockup of a web page layout that features the key elements. This can be sketched, drawn on a whiteboard, or done in programs like Figma or Adobe XD. This step is crucial for testing out different layouts and identifying the most effective and functional design. By making several lo-fi wireframes you can combine the best elements and create a rough draft that prioritizes user experience. This is a simple way to create a clear hierarchy and organize content and the overall information architecture of your website. Sound a bit overwhelming? We get that. Luckily Figma has a great resource library to break it down even further.

4. Agree on a website mockup BEFORE building the entire website

In our design process, we find it most effective to build out two pages of a website in Figma and talk through the different mockups with the client. This allows us to have a conversation around the visual direction and get clear on the overall look and feel of how the brand will be implemented. By making mid-fidelity mockups like this we save time and ensure the end product is exactly what the client is looking for.

5. Make your Web Design Responsive

As you move into designing a website inside a platform like WordPress or WIX it is crucial to scale as you build. For example, as you start designing the homepage for desktop make sure to check how the design scales to tablet and mobile. We love the customization that WordPress and Elementor provide as a site is scaled through different breakpoints.

6. Design for Accessibility

It is best practice to design with accessibility in mind, especially being mindful of color usage and text readability. As you translate your design to a website builder it is extremely important to be mindful of alt text. Each image on your site needs an alt-text description of the image. This helps screen reader software describe images for visually impaired users as well as allows search engines to better understand what the image and overall website is about.

7. Learn the basics of how SEO works

You will need more than good website design to get you the traffic or search result rankings you want for your business. It is the combination of website design and SEO (Search Engine Optimization) that will have the most impact on your website. Search engine optimization is a key factor in how visitors find your website. Thankfully at SocialSurge our Website Team has Designers and SEO experts! We’ve created resources that make it easy to understand SEO basics and how they can make a big difference in your website traffic.

Helpful SEO Resources

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