About 65% of businesses find generating leads is their top marketing challenge. Meanwhile, 80% of new leads never turn into paying customers. If you’re not using digital marketing best practices, you could struggle as well.
Not sure how to improve your digital marketing strategy for 2022? Here are seven best practices of digital marketing to keep in mind. Reviewing these best practices can help reinvigorate your entire marketing strategy.
You can start bringing in an influx of fresh leads, generating sales, and boosting your ROI.
Set your small business up for growth and success this year. Get started with these best practices today!
1. Update Your Website
Your company website will operate as the backbone of any digital marketing strategies you develop this year. In some cases, your website is the first time consumers interact with your brand. If your site is slow, outdated, or lackluster, visitors will leave.
As people leave your site without exploring, your bounce rate will spike. A high bounce rate can impact your search engine rankings.
Lower rankings can make it more difficult for you to appear in front of consumers searching for businesses like yours.
Before that can happen, take the time to invest in a new, updated website.
When updating your website, it’s important to keep the user experience (UX) in mind. A positive UX ensures your site is easy to explore. As people look around, they’ll have an easier time finding the information they need.
Once they learn about your business, they might feel more inclined to trust your brand. Then, those visitors might convert into leads.
First, run your website through Google’s PageSpeed Insights and Mobile-Friendly Test. Make sure your site is fast and mobile-optimized. If it’s not mobile-friendly, you could lose a large percentage of potential customers.
Add multiple lead generation opportunities across your site, too. For example, you can add a form to the footer. Consider adding an eye-catching call-to-action button to the navigation bar as well.
Otherwise, consider working with an experienced digital marketing agency this year. They can improve your site with the UX in mind.
Ask them about Google’s Core Web Vitals, too. The Core Web Vitals are user-centric ranking factors that can impact the UX. Appealing to the Core Web Vitals can benefit your search engine rankings.
2. Start Personalizing
Over 80% of consumers say businesses can win them over if they’re treated like a person. Meanwhile, over 70% get annoyed when content fails to align with their interests. Another 52% will even switch brands if a company fails to personalize communications.
As you follow these digital marketing best practices, it’s important to keep your target audience in mind. If you fail to appeal to your audience’s wants, needs, and interests, they’ll turn away.
Instead, make sure to prioritize personalization this year.
First, determine who your customers are. Consider demographics like age, location, or gender. Research their pain points, interests, hobbies, and other psychographics, too.
Then, segment your larger audience into smaller buyer personas. Creating distinct buyer personas can help you better appeal to customers.
As you update your digital marketing strategy, make sure you’re communicating to a distinct persona. Show customers you understand their wants, needs, and concerns. They might feel more inclined to trust your brand as a result.
In fact, personalization could boost your marketing spend’s ROI by eight times, too.
3. Use SEO
Search engine optimization (SEO) can help improve your rankings on search engine result pages (SERPs). Higher rankings will ensure consumers find your website during an online search. You can rank for specific keywords to generate more website traffic.
SEO can also help you:
- Generate brand awareness and recognition
- Increase traffic to specific pages
- Rank ahead of competitors
- Position yourself as a thought leader
- Boost your credibility
- Generate leads and sales
Since SEO is a cost-effective marketing strategy, it can also improve your ROI.
It’s important to use digital marketing best practices relevant to white hat SEO tactics. Using shortcuts and blackhat SEO could lead to penalties. You could get blacklisted from Google.
Consumers might struggle to find your website or business online.
Instead, consider working with a digital marketing agency that offers SEO services.
4. Create PPC Ads
Pay-per-click (PPC) advertising can also improve your rankings on SERPs. You can create text or display ads to reach consumers online. PPC ads can appear on social media platforms like LinkedIn and Instagram, too.
As you use these digital marketing strategies, consider consulting an expert. PPC advertising can get costly if you lack experience.
Consider using remarketing this year, too. You can create display ads that will reappear in front of previous website visitors. You’ll have a second chance to appeal to customers as a result.
5. Stay Social
Social media marketing can help you engage consumers in real-time. Consider using digital marketing strategies like video marketing this year. You can use live Q&A sessions to help your customers.
As you begin generating comments, make sure to respond back! Let consumers know you’re listening and there to help.
Try hosting contests or using interactive Instagram Stories to keep customers engaged, too.
6. Partner With Influencers
You can also work with influencers this year to expand your reach online. Influencers already have a strong social media presence. You can leverage their existing brand trust to build your own.
Have an influencer promote your product or service, then you can begin generating new followers or more website traffic.
7. Engage With Emails
Email marketing can help you remain top-of-mind with consumers. As you use the best practices of digital marketing, don’t neglect automation. You can automate an email campaign to keep consumers engaged.
Send emails with industry news, company updates, or links to your latest blog posts. You can also send discount codes to encourage consumers to shop.
Once you start using these digital marketing strategies, make sure to review your analytics, look for trends, and optimize your campaigns for better results.
Get Growing: 7 Digital Marketing Best Practices for Business Success
Using the latest digital marketing best practices can set your business up for lasting success. Get started with these seven digital marketing strategies. As your campaigns reach new customers, your business can begin to grow!
Remember, you don’t have to use these digital marketing strategies alone. We’re happy to help.
Contact our team today to discuss your next marketing strategy!