Congratulations on landing an interview at a digital marketing agency! The time has come to prepare, but are you finding yourself struggling with how to prepare for a digital marketing interview? Digital marketing agencies are all different in their own way, but most often, you’ll find they’re different from a corporate environment (but in the best way possible!).
Here are a few marketing interview tips that you can take with you on your interviewing journey for digital marketing agencies:
Do your research
Conducting some research prior to your interview should be the first step in your preparation process. Research your interviewers on LinkedIn or check out the company’s website “About” page to familiarize yourself with their current and past experiences.
It can also be beneficial to see where they went to school and see if they were involved in any clubs, organizations, etc. Any relevant information that you can speak on during your interview will definitely make you stand out; it shows you did your part! You also might find something in common with them!
Something as simple as, “As I saw you went to [University name],” or “As I read on your website, your agency puts a lot of emphasis on [xyz]”, could really go a long way! You’ll also want to have some basic knowledge of the agency and what services they provide, the types of clients/industries they work with, their mission statements, their values, etc.
Have answers prepared for the typical questions
There is nothing more obvious than when someone isn’t prepared for the “typical” interview questions. When I was interviewing for jobs, I would continually add to a list of reasonable questions I was asked during interviews.
From there, I would write a few bullets of my talking points so that when I was asked them, I knew generally what I wanted to talk about. A few examples of common digital marketing agency interview questions are:
- Tell us about your previous experience and how it relates to this position
- Talk about a time you had a disagreement with a co-worker or boss
- Take us through a campaign you were part of. Talk about every step of the process and how you completed it. How did you measure success?
- What’s your favorite part about social media? (or any other service that they provide that’s relevant to the role)
- Why do you want to work here?
- What’s something you think you can improve on?
Along with doing your research… check out the company on social media
You will (hopefully) get a good taste of what the agency is like by taking a gander at their social media. Not only will you get a feel for their culture, but also see things that are going on internally or the accomplishments of the team. These are things that could be great to bring up in your interview! It’s also important to ask yourself if you can picture being part of that team or culture.
Be able to talk about your resume and skills listed
Yes, we actually look at what’s on your resume! Sometimes people tend to throw random duties or skills on their resume to fill the space (which we recommend avoiding). Be ready to talk about the experience on your resume, as well as the skills listed.
In terms of skills, if you aren’t at least somewhat skilled in that area, or have enough to discuss, it may be best to leave it off your resume. If you don’t have skills listed, consider adding those to your resume, as it lets us know what your skillset is (obviously) versus someone who doesn’t have their skills listed.
The more skills you have, the higher possibility you’ll be a strong candidate as long as they are relevant to the role. You should be able to explain anything on your resume. If you can’t explain it, take it off!
Most importantly, make sure the resume you submit is updated with your most recent role at the top. And if you have gaps or are currently unemployed, be prepared to talk about it.
Be yourself but be professional
Interviews can be VERY nerve-wracking and anxiety-inducing for some, and others are as calm as a cucumber. No matter whether you dread interviews like me, or it’s not a big deal at all, it’s important to be yourself!
We only have a limited time together, and we won’t get the opportunity to get to know you and see you as a part of our team if you’re holding back. Whatever quality describes you best, let it shine! But always remember to keep it professional.
At the end of the day, it’s best to keep an emotional explanation regarding an argument with a co-worker between you and your bestie.
Ask questions and have them prepared
If there’s one thing you’re going to take away from this, it’s to remember to absolutely ask questions. Have your questions prepared, bring them on a piece of paper, whatever you need to do to remember them. You should be just as curious as the interviewers are because, after all, a job is a two-way street.
If you don’t have ANY questions or even one, it seems like you are uninterested. Have a list of at least 3-6, and you can adjust as you go.
Here are some great marketing interview questions to ask in your interview:
- What is the company culture like?
- What does success look like?
- Why should I want to work here?
- Is there anything on my resume that stands out to you? Is there anywhere that I could improve?
- What does your onboarding process look like?
- What is your favorite and least favorite part about your role?
Digital marketing interviews can be challenging and overwhelming, but there is a possibility for an exciting future ahead! Stay confident, prepare, and be yourself, you got this!
