So, you’re thinking about investing in a website for your business and wondering if it is a good investment. Well, you’ve come to the right place! Below are 5 reasons why your business needs a website and why making the investment in a great website is a great business decision.
In this day and age, many customers will head to a business’ website before even thinking of doing business with them. If you don’t have an amazing online presence, you’re missing out on business! You don’t need to have a huge budget to create an amazing website. There’s a website out there that can fit any budget.
Remember, you can always start small and improve your site as time goes on. The key is to start that website and you’ll be able to tweak it as time passes.
Here are our top 5 reasons why your business needs a website:
1. A website will show the world who you are
Building an online presence with your own unique website will be able to show the world who you are and why they should do business with you. You will increase the chances of reaching customers by establishing yourself and showing them what you represent and stand for.
People will be able to find you and your services with just a click of a button instead of the old-fashioned way of having to call during business hours or travel to your location.
2. You’ll earn more credibility
Well done websites can make a great first impression and give people comfort that you mean business. Studies show that customers are more likely to trust you if you have a website. You’ll be able to increase your organization’s credibility just by having a website that looks good and communicates the quality you can bring to your clients.
If you don’t have an awesome-looking website, you won’t be able to show up in search engines, and if no one can find you, you’ll miss out on new clients.
3. More customers will find you through organic traffic
If you have a great website, then that means your site is SEO-optimized. What that means for you is you’ll have a greater chance of connecting with the customers you’re looking for. If you’re SEO-optimized, people will find you quicker and faster when they search for the product or service you’re providing which will widen your customer base.
After a client does their research online and falls in love with your services, they’ll be able to contact you to proceed with the idea of purchasing what you have to offer. In every business, there will always be customers coming and going and one of the easiest ways to attract new customers is to have an amazing SEO-optimized website.
A website will help you with your digital marketing. Are you showing up where your customers are searching? This is where a great website comes in with the help of digital marketing. Getting your website set up for optimal digital marketing is key when you do it first so you can get the best results. Grow your business with the traffic your website generates.
4. It can act as your automatic, instant customer service agent
A great customer service professional can be hard to find and expensive to pay! Therefore, the information you put on your website can serve as a 24/7 customer service tool and can provide you with more free time by helping with some of those general customer service questions.
Instead of a client calling you to see what your hours of operation are, they’ll be able to look up that information on your website which will reduce the number of calls you’d receive if you didn’t post that information online. People go to websites to find specific information on your business such as hours of operation, what you have to offer, prices, and services …. The topics are endless!
Whatever you decide to put on your website will be able to help your clients find the answers they are looking for, which, in turn, will free up your time since you won’t be answering those frequently asked questions. Since clients can access your website 27/4, it’s easy to keep your customers updated with your announcements on everything you’re doing.
5. You’re limiting your business without one
You say you already have an awesome presence on social media, I don’t really NEED a website, do I? Many businesses feel like a profile on social media is enough to be found when in reality it isn’t, and here’s why…
If you solely focus on your social media profiles, you’re limiting your customer base to whoever is on those sites. Even if your perfect clientele are on social media, what’s the likelihood that they’re looking for you or your services? Most people go on social media to escape the real world for a moment or to connect with an old friend, not to look up businesses in their area. Don’t only depend on social media’s constantly changing algorithms and rules.
What works today on social media, might only work for a few weeks or months from now. As trends keep on changing, your perfect client may be on one social media platform today and another tomorrow. When you have a website, you’re always at one location and easy to find, no matter what social media outlet your clients choose.
Well, there you have it, 5 important reasons why your business needs a website! You’ll be able to show the world who you are, earn more credibility, gain more clients, and have instant customer service all because of your awesome SEO-optimized website! So what are you waiting for? Get going on creating one today!