5 Important Marketing Stats We Quote Way Too Often
Written by Eric Hess
We all know the person that is able to quote every line from their favorite movie or tv-show. While Kevin and I don’t quote movies, we very often quote marketing stats to people we’re talking with about digital marketing.
We quote marketing stats because someone smarter than us said something and did the research to back it up. I’m personally not a big research guy, so I’m quite happy that someone else has already done the work for us!
These stats resonate with the people we talk to not only because they’re research-backed, but because they can be pretty shocking. Often times, these statistics can completely contradict what someone thought about marketing. Knowing the right data is incredibly important to understand digital marketing for your business!
Without keeping you waiting any longer, let’s dive into our most quoted marketing stats!
Stat #1: The average person spends 2 hours and 20 minutes on social media every single day.
Yes, you read that correctly. That’s 2 hours and 20 minutes on social media every. single. day. Now you might be thinking to yourself, where do people get the time? I’m right there with you, but if you think about it like this, it makes a little more sense.
Social media has become a significant part of our lives. It’s how we coordinate events, it’s how we share moments and memories with our friends and families, and it’s how we remember our friends birthdays!
What does this mean for you as a business? It means that you have the opportunity to fit your content into the feeds of people’s lives, in a helpful, non-spammy way. It also means that you know it is where people’s attention is. So often business owners don’t believe in social media marketing because they don’t use social media themselves, however, knowing that the average person spending almost an entire day on social media each week should show you how effective it is.
Stat #2: 98% of website traffic doesn’t convert on the first visit.
Another surprising statistic to a lot of people. People do a lot of window shopping online. They check out your website for the first time and most of the time will not convert. In our fast-paced digital world, people get sidetracked easily. That doesn’t mean they don’t want what you have to offer them, there is just a lot of information available out there that makes buying decisions more elaborate than ever.
What does this mean for your business? This means that it is incredibly important to focus on bringing website users, back to your website.
How do you do this? What a great question! There are a lot of ways, and a couple of the most popular ones all fall in the digital marketing category.
Setting up tracking code on your website and running retargeting ads is one of the most popular and effective. You can do this through Facebook, Instagram, Google, YouTube, or just about any other social media platform.
A great organic social media marketing strategy is another good way to stay on top of potential buyers’ minds. Making sure your content is actually beneficial to your followers is what you should be focusing on here. If all you post are “Call-To-Action” type posts, you won’t see the best results.
Email marketing can be huge for you. If you’re anything eCommerce related, you need to be focusing on email marketing and building your email list. It may not be the most flashy form of digital marketing, but it’s still around because it works. Here are some email automation tools you can use if you’re using MailChimp.
Stat #3: Your website needs to pass the 5-second test.
This stat will tie into what we just talked about. A big reason that around 98% of website traffic doesn’t convert on the first visit, is because a lot of websites don’t pass what’s called the “5-second test”.
Within 5 seconds, a new website visitor needs to be able to digest the information on the top area of your website, and tell if they are on the correct website or not. If it takes longer than that, the user can get frustrated or confused and will want to move on.
Why is this important for your website? A huge way to help conversion rates is making your website clear and concise from the beginning of this new relationship you’ve started. If you go to your website and there is too much information right away, this typically isn’t a great sign.
Stat #4: Most website traffic is mobile (51%).
This is one of the stats that we tell people about, and they aren’t that surprised. I mean we’re constantly on our smartphones, searching the web, on Facebook, etc. Of course website traffic is mostly mobile!
With that being said, they hear this stat but don’t do anything about it.
What do I mean? Well, if most of your website traffic is going to be mobile, then you should have a “mobile-first mentality” when creating your website. If something doesn’t look good on mobile it needs to change. Making sure your website is mobile-friendly is not only beneficial for user experience, but it’s beneficial for SEO (Search Engine Optimization).
This is even more important if you’re sending people to your website from social media because almost all social media traffic is mobile. Which means that almost all people who click to your website from social media will be on their mobile device.
Long story short, make sure you’re always looking at your website on your smartphone when you’re adding new pages, and especially if you’re sending social media or paid ads traffic!
Stat #5: 65% of 25-49 year-olds talk to their voice-enabled devices at least once per day.
This one is becoming more and more important as more and more people are learning how to use not only the voice-enabled features of their smartphones, but also as people are using smart home devices in their daily lives.
A lot of us millennials use smartphones to ask things like, “Where is the best burger near me”. And if your online presence isn’t optimized for these types of searches, you could be missing out on a lot of people finding you this way!
Now, this certainly isn’t going to be as important for all business, but if you’re any type of business that would ever be searched for using the term “near me”, then this is definitely an important stat for you to focus on!
Those are our most used stats, but we know there are plenty more out there! What are your favorite marketing stats you’ve learned over the years!