Donald Trump’s presidency is about 170 days old, and I think we can all agree on one thing… the guy loves his X account.
Since being president, Trump has made X his main form of communication with the people. He has covered everything from what is going on in American politics, to letting us know about the latest “Fake News” report or calling out another journalist. Think Roosevelt fireside chats, only with more all caps.
Now I am not here to talk politics or start a debate. Instead, let’s take a look at a few tweets from President Trump (@POTUS) and see what lessons we can draw from them to improve our businesses.
- Proofread – Probably one of the President’s most recent and most well-known mistakes was the invention of the word “Covfefe”. The misspelling in the tweet above sent X into a tailspin. The president clearly forgot to take a moment from his rant to assure his spelling was on point. Again, the lesson here is to take a moment and read everything before hitting “send”. To his credit, he did tweet again after this was removed, acknowledging his mistake and tried to have a little fun with it (X was not having that though!)
- Provide Value – I do not have an exact tweet for this section but it is noteworthy nonetheless. While some of the President’s tweets are informative, interesting, and give great insight into the life of a president, others are, well… pointless. Providing value to your followers is the only way you can get your social following to grow and get the most out of your social media accounts. Provide variety and give the people the stuff they want to see, not just the stuff you want to say.
- Remember Your Brand – This is HUUUGE (see what I did there). Whatever you post on social media is a direct reflection of your brand. Every post should come with you asking the question “Does this post represent what I want my brand to be?”. If the answer is no, you should simply not post it. What has President Trump’s brand become? During the election, it was about change, hope for the middle class, and moving away from conventional politics. Now, it is more along the lines of your 70-year-old crazy uncle that goes on drunken rants about things you don’t know anything about. Again, everything you do online represents your brand, remember that!
Let me be clear, this is not a political discussion. Everyone has their own opinions on the President’s policies and decisions, and that is perfectly ok with me! However, whether you like the guy or not, you have to admit that his social media technique could use a little work. Lucky for us, we get to learn from his misfortunes and make our businesses better. After all, he did promise to support small businesses right? 🙂
— Donald J. Trump (@realDonaldTrump) July 2, 2017